Workshops Future music : investigating the role of technology in enhancing public appreciation of and participation in music
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Investigating the Effect of Background Music on the Intention to Buy through Stimulation, Joy, Trust, and the Moderating Product Level
Objective Most of the experts in marketing consider the market (store) environment as an effective factor to attract customers which is used as a strategy to create a pleasant purchasing experience for the customers and influence the consumers’ behavior. Nowadays, hypermarkets pay more attention to the custormers’ comfort while purchasing and try to use a variety of strategies, nice background ...
متن کاملInvestigating the Effect of Music on Spatial Learning in a Virtual Reality Task
Background: Spatial learning and navigation is a fundamental cognitive ability consisting of multiple cognitive components. Despite intensive efforts conducted with the assistance of virtual reality technology and functional Magnetic Resonance Imaging (fMRI) modality, the music effect on this cognition and the involved neuronal mechanisms remain elusive. Objectives: We aimed to investigate the...
متن کاملComparative Study of Chinese and American Music Diplomacy after 9/11
Recently the role of music in international policy has been increased. In this article the role of norms and ideas is indispensable, Hence we have employed Constructivism as the conceptual framework, thereafter we would be investigating on Music Diplomacy of the US and China comparatively pursuant to Silk Road Strategies after 9/11. The main question of this Article is how the USA and China hav...
متن کاملموسیقی از نظر سنایی
Abstract Despite the existence of long-standing ties between poetry and music, Sanāyi, the famous poet of the sixth century, was a serious opponent unlike many other poets. He overtly blamed music as erotic art and composed poems blaming music. The author describes Sanāyi’s opinion about music in this paper and explores the terms of his disagreement. In the meantime, social backgrounds of his...
متن کاملA Study on Instrumental Role of Music in Attributing Moral Virtues to the Soul
According to the moral and educational ancient history of music, its influence on human morality is inevitable. Receiving the music, the viewpoint of non religious morality has taken its advantage as an instrument for training the soul and acquiring good human characteristics. However, it should be mentioned that in this viewpoint there is no place for immoderate music and the music opposed-to-...
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